Before you can Grow, you
must Defend

At Cairn, we think of lead development in two stages—DEFEND and GROW. Every good strategy begins with DEFEND and focuses on retaining the families you have already served. Even if your funeral home provides the most amazing services possible, there is no guarantee your families will return the next time they are in need.

CONTINUING CARE PROGRAM™

Our Continuing Care Program™ is a continuation of the services provided by the funeral home designed to assist families with practical matters immediately after the funeral or cremation services have taken place.

  • Walk-ins and call-ins: How to maximize the shopper.

  • Working with previous Customers Funeral and Cemetery.

  • Active Recommendations make for a full lead pipeline.

  • Pathways Program helps families grieve and sets the stage for a more robust Care program.

  • Continuing Care brings families back.