B.A.S.E.

Business Approach & Strength Evaluation

Beginning with our proprietary assessment process, Cairn works with Funeral Home and Cemetery Owners to build the Advance Planning Model and Lead Development Program that best suits your long-term needs. We focus on building your market share through customized marketing program development, recruiting, hiring and training programs and educational sales concepts that serve the community with unprecedented care.

The key to success in any profession lies in stability and consistency. With your custom marketing plan in place, Advance Planners will educate potential customers while providing gentle reminders to families of your presence in the community no matter when their need for services may arise. Proper Advance Planning enables your firm to serve your families at a much higher level of personal service during their time of need.