About Us

Cairn is dedicated to providing business services that focus on growth, protection, and value. We are committed to grow client development programs at a rate that is both challenging and manageable. 


Mission Statement

The mission of Cairn is to provide exclusive customized services and growth-enhancing value to clients in the deathcare profession who share our value system.

Keys to Success

  • Focused business services and processes with proven results

  • Personal contact and service exceeding client expectations

  • Customized marketing programs catered to your firm’s strengths

  • Client relationships that foster new and innovative opportunities

  • Maintaining a reputation of honesty and integrity


Our Team


Chris Rose

As the former Forethought Regional Manager for the Northwest, Chris is no stranger to Advance Planning sales and marketing. Chris has been working with independent funeral homes and cemeteries, assisting them in marketing and pre-need program development since 2001. Prior to his tenure at Forethought, Chris’ 10 year consultative sales experience in the food industry also centered on marketing and sales development for independent firms. In May of 2009, Chris seized the opportunity to become an entrepreneur by taking ownership of Northwest Planning Partners, a regional insurance agency and marketing company in the Northwest. Chris continues to work with independent clients focused on continuous growth and positive results. 


Christie Winter

Christie began her career in the deathcare profession in 1991 as a preneed cemetery counselor for a cemetery in Eastern Washington. After much success, she quickly moved through the ranks to become the Assistant Manager and then Sales Manager helping to develop a highly successful preneed funeral program from the ground up. Christie has worked in both the Corporate and Independent arenas. After many years of successful selling, Christie served funeral home and cemetery clients as the Marketing Consultant for Automatic Wilbert Vault. As a trusted advisor, Christie used her consultative sales acumen to develop presentations and selling skills tools for funeral directors and cemetery counselors. In 2011 Christie ventured out on her own and created Sound Market Solutions, a preneed consulting firm that specializes in preneed market share development. Shortly after, Christie forged a strategic relationship with Cairn Partners to provide her consultative services to an even broader clientele base. Christie uses every tool at her disposal to provide her clients with a broad knowledge base in sales, marketing and education. These assets make Christie an excellent strategic partner and a trusted advisor. Cairn is thrilled to be strategically aligned with a consultant of Christie’s caliber.


Laurent Kuzarov

Laurent Kuzarov is a native Oregonian with extensive sales and marketing experience within and outside of the deathcare profession. After working extensively in sales and technology development, Laurent found his home at Cairn in 2014. His previous experience in the pre-need arena prompts Laurent to think “outside of the box”. Laurent’s software development and web design skills bring a new and exciting level of service offerings to Cairn clients. Laurent is a real problem solver, but more importantly, a trusted advisor.


Reggie Taylor

Reggie joined Cairn in July of 2016 at which time he had more than 20 years of funeral profession experience. Reggie began his career in the funeral profession with more than 18 years at Forethought Financial Services. More recently Reggie was a Regional Representative for Batesville Casket Company. His experience with sales and marketing goods and services to consumers makes him an invaluable asset and a trusted advisor for his funeral home clients. Reggie is an extremely important addition to the Cairn team as he will be covering all of California.     


Kevin Morrison

Kevin, a seasoned professional, brings over 25 years of funeral profession experience. Kevin began his career as a Funeral Director before joining Forethought Financial Services in 1998 where he worked with funeral homes and cemeteries in many of the Western states. Kevin has also had experience in funeral merchandising as a Regional Representative for Batesville Casket Company. His extensive experience in sales, marketing, and as a funeral director make him an invaluable asset and a trusted advisor for his funeral home clients. Kevin plays an important role in our organization as he consults and works with funeral professionals in the mountain states.



After a decade in sales, marketing and promotion, Bill started working with funeral homes in 1998 when he was hired by Forethought Financial Services.   In 2013, he moved to Batesville Casket Company and lead a successful sales team in the Midwest for three years.  Bill then brought his marketing experience to Funeral Innovations where he helped clients nationwide shine using social media.   Bill returned to preneed at Global Atlantic in late 2016 until he joined Cairn Partners in June 2018.  During his widely-varied career, Bill has already worked closely with many current members of our team.  It’s exciting to reunite again and continue expanding the Cairn Partners footprint into new cities and states.

Jeff Privat

Jeff joined Cairn in September 2018 after 5 years as a Regional Representative at Batesville Casket Company.  Previous to Batesville, Jeff spent 20 years in the banking profession, including several years as a Regional VP with Bank of America.  As a long time sales and marketing professional,  Jeff’s ability to quickly develop long-term relationships along with his financial background makes him a trusted advisor to the firms he works with.  Jeff is an important part of the Cairn team, serving numerous firms throughout the Northwest.

Rich Bio Image.jpg

Rich Winter
Partner, Cemetery Division

Rich began his preneed career in 1992, selling cemetery property.  After a successful start as a Family Service Counselor, he worked as a sales trainer and a sales manager.  Since those humble beginnings, Rich developed a reputation for increasing sales and building cohesive teams at more than 23 cemeteries and 46 funeral homes throughout Washington, Oregon, and the Midwest. Rich specializes in developing sales and marketing programs that increase heritage for cemeteries, funeral homes and combination facilities. This special skill set is a major asset to Cairn Partners and the clients we serve. If you own a cemetery, Rich is the key to your growth strategy.


Delana Pratt
Director of Outreach & Development

Delana joined Cairn Partners in April of 2018 taking on the newly developed role of Director of Outreach and Development. She brings over 20 years of public relations experience spanning multiple professions including banking, insurance and most recently deathcare. Delana’s primary focus will be to cultivate extraordinary Advance Planners. Through proven practices, Delana will mentor Planners to achieve an optimum level of performance and strengthen positive habits while enhancing skill sets. Delana brings Midwestern neighborly values to her role and places the emphasis of Outreach and Development where it matters most—the client.


Kathy Gerchak
Recruiter and Project Coordinator

Kathy joined Cairn Partners in January 2017 as the designated recruiter. She has more than 23 years of experience in marketing, management and direct sales. In addition to recruiting, Kathy has real-life B-to-C sales experience as a realtor in Southwest Washington. More recently, Kathy worked with Chris Rose providing marketing and sales development for independent firms in the Northwest. Her unique experiences in both consultative sales and business development gives Kathy insight into the required assets and qualities of successful Advance Planners. When recruiting, Kathy is keenly aware of the specific needs of our client partners as well as the prospective Advance Planners. Her goal is to find a match that will be mutually beneficial to both parties.



Kristin joined Cairn Partners in January of 2018 but is no stranger to Funeral Service. Her scope of experience includes administrative support and management in both funeral and cemetery operations as well as preneed sales administration. Kristin’s career in funeral service has spanned over 15 years. Most recently she was employed at a large Cemetery and Funeral Home Combination in California. In her role as Executive Assistant and Manager, Kristin was responsible for overseeing the support of over 100 sales counselors. We are very fortunate to have Kristin on board at Cairn in her new role working with our Field Partners, Vendor Partners and of course Funeral Home Partners.


Corie FieldS
partner support

Corie joined Cairn Partners in June 2018 to help with the growing need for Partner and Funeral Home Support. After almost 3 years working for Global Atlantic Financial Group in the Preneed Licensing & Contracting department, she transitioned her life from the Midwest to the Pacific Northwest. Corie brings her knowledge and skills about agent licensing and customer service from Global Atlantic Financial Group to her role with Cairn Partners. She is excited to continue working with and building relationships with the Cairn team and Advance Planners.

Cairn also works with a network of private consultants and Professional colleagues. 
These professional assets are an integral part of Cairn's service offerings. 

Vendor Partners